FURNITURE CGI RENDERINGS
ONLINE STORE MARKETING MATERIALS
Here is a workflow and technology showcase on delivering large amounts of images for a
home furniture online store.
Traditionally taking multiple images of several furniture pieces would take a substantial amount of time - not to mention the costs. We have developed a workflow that allows us to create thousands of photo-quality images within a short time-frame - compared to traditional methods - and on a budget!
HOW WE WORK
3D TECHNOLOGY IN FURNITURE MARKETING
After receiving the drawings (DWG, AI, OBJ...) from the client we start with creating the furniture piece in 3D. Inviting the client to the creative process is a crucial part of the project. Interactive creative process is possible through video calls where the client joins the creative process. Imagine it as a virtual photo-shoot!
SHOW IT ALL
FABRICS and PATTERNS
The technology we have developed allows us to present the product in unlimited amount of fabrics and materials. We are able to render hundreds of materials per piece within a short period of time using multiple camera angles.
REAL LIFE EXAMPLE
ONLINE FURNITURE STORE
In this particular example we have created over 50.000 images for a
furniture store within a relatively short period of time. Working the traditional
way it would take +12 months to complete the same task where we managed
to deliver finished images and animations withing 4 months time.
Images included 7 angles - front view, angle view and zoom shots presenting details of the furniture piece.
This example shows the power of Computer Generated Images - you can start selling your product almost instantly - simultaneously having full creative control over how the product will be presented in your store.